Would your business withstand buyer scrutiny tomorrow?
A structured £497 diagnostic that shows where value would be discounted, delayed, or re-traded away in a live transaction.
Built for £1m–£25m founders who want optionality. Not reassurance.
One-off payment. Structured report delivered within 1–3 hours. Reviewed before release.
How buyers underwrite risk
Buyers do not start with growth. They start with fragility.
- Owner dependence becomes continuity risk.
- Revenue concentration becomes volatility and leverage loss.
- Weak financial discipline becomes credibility discount.
- Thin systems become delay and re-trading.
- Growth only matters when it is transferable and controlled.
The diagnostic mirrors this lens.
What we test
Decisions, relationships, number two autonomy, meeting follow-through.
Continuity risk; key-person discount; decision bottlenecks.
Largest client risk, margin at risk, contract protection, pricing basis.
Volatility; leverage loss; concentration discount.
Speed, reconciliation, variance-to-action discipline, KPI consequence.
Credibility discount; diligence delay; re-trading.
Second layer, decision authority, initiative origin, accountability rhythm.
Delay; thin bench discount; transferability risk.
CRM-to-cash traceability, evidence pack discipline, change control.
Diligence friction; thin systems discount.
See how your business measures up
The five lenses
What the report includes
- Composite score and band
- Saleability Confidence Index (SCI)
- Top three buyer-priced risks
- Contradictions flagged where answers do not align
- 30-day and 90-day action priorities
- Appendix with your Q&A snapshot
This is not a valuation. It is a buyer-style structural interpretation.
Who it is for
For
Established founder-led businesses seeking clarity on transferability and scrutiny exposure; before a process.
Not for
Startups. Owners looking for someone to implement changes on their behalf. Anyone wanting reassurance instead of scrutiny.
How it works
- 1Pay securely
- 2Complete the questionnaire
- 3Receive your structured report within 1–3 hours (reviewed before release)
- 4Owners who want to act on the findings can discuss a structured accountability programme.
Who you're dealing with
In his thirties, Matthew Broadbent received an offer he couldn't refuse for his own business. Despite several transactions under his belt at Deloitte, and despite having employment contracts filed, reviewed T&Cs, forecasts, and management accounts all in order — he nearly missed it. His automation systems required him personally. His client relationships were in the wrong department for the buyer. The list went on.
He wasn't investment ready because he hadn't thought he'd be exiting.
That experience, combined with three decades as a Chartered Accountant across transactions, corporate finance, and operational leadership as MD and CEO across multiple businesses — and years as a fund manager underwriting SME deals from the buyer's side — is what the diagnostic is built on.
“One of a rare breed who demonstrates not only a high level of financial expertise, but also a high degree of business acumen. He translates the financial aspects of running a business to both the strategic and tactical needs of the organisation. He consistently shows a great deal of insight and commitment.”
“Hard-won through years in boardrooms, high-stakes meetings, late-night document reviews, reading people acutely, and skilfully navigating conversations to uncover the truth. Time spent in Matthew's company is always an investment.”
“Robust financial analysis of investment opportunities, helpful strategic input, absolute integrity.”
Frequently asked questions
What do I get?
How long does it take?
Is this a valuation?
Who is it for?
What if I disagree with the report?
Run it before the market runs it for you
You are buying a structured scrutiny pass. It shows where a buyer would apply friction or discount. You see it early, while you still control timing.
One-off payment. Structured report delivered within 1–3 hours. Reviewed before release.
This is priced at £497 because you are buying the output of the experience, not access to it. The report is sharp, structured, and deliberately brief — every line has been earned through decades of transactions, operational leadership, and investing from the buyer's side. You get the lens without the hourly rate.